Annexure: Questionnaire

Impact of Digital Marketing on Consumer Buying Behavior

Please answer all questions honestly. Your responses are anonymous and will be used only for academic research purposes.

Section A: Demographic Profile

1. Age *

18–24 25–34 35–44 45 and above

2. Gender *

Male Female Prefer not to say

3. Occupation *

Student Salaried Self-employed Other

Section B: Digital Marketing Exposure and Behaviour

4. How frequently do you shop online? *

Daily Weekly Monthly Rarely

5. Which digital marketing channel influences your purchase decisions the most? *

6. How much do you trust online reviews and ratings? *

Very High High Moderate Low

7. To what extent does social media advertising influence your purchase decisions? *

Strongly Somewhat Neutral Not at all

8. How often do you trust recommendations made by social media influencers? *

Frequently Occasionally Rarely Never

9. How effective do you find personalised/targeted advertisements? *

Very Effective Effective Neutral Not Effective

10. Overall, how satisfied are you with your digital marketing experience? *

Highly Satisfied Satisfied Neutral Dissatisfied

Section C: Open-Ended

Optional — share as much or as little as you like.

11. What concerns, if any, do you have about digital marketing and online advertising?

12. Any suggestions for brands to improve their digital marketing practices?

Thank you for your response

Your answers have been recorded.